Objective: To create a 30 second motion design for Floor & Decor and Major League Baseball team Texas Rangers video board stadium display.
Role: Creative Direction, Motion Design, Graphic Design
Role: Creative Direction, Motion Design, Graphic Design
The main challenge for this project was creating a video long enough to last 30 seconds while still keeping it engaging without the message being lost.
Adding the baseball player’s silhouettes in the intro of the video and the constant movement of elements like text and graphics is really attention grabbing while promoting the “low price leader” and “Grand Opening” message the full length of the video.
Early story board sketches of the video board design.