Objective: To create designs for Instagram, Facebook, and Pinterest to promote the upcoming Floor & Decor spring catalog.
Role: Creative Direction, Motion Design, Graphic Design
Role: Creative Direction, Motion Design, Graphic Design
The "sea tone" and "earth tone" creative were based on stories in the catalog that were focused on color. The approach I took was to use video scenes from nature that tie in with the "Back To Nature" headline in the catalog. To pull it all together, I ended each story with an image of the coordinating page in the catalog as shown in the Instagram/Facebook stories above.
On the left is the motion Pinterest design and on the right is the desktop version of the static Instagram design. The headlines stayed the same to maintain consistency on their respective platforms.
These are the static versions of the Instagram designs created for both Sea Tones and Earth Tones. I made sure to use large headlines that relate back to the "color" story in the catalog.
This is how the designs originated. I came up with a few rough sketches to solidify the direction. Then found a few video clips that fit the "nature" and "color" theme. After that, I paired the videos with room scenes from the catalog I felt were similar in color.