Objective: To create Pinterest, Instagram, and Facebook designs for Floor & Decor “Real People, Real Projects” social campaign, promoting a chance to win $1000 for sharing your photos of Floor & Decor products.
Role: Creative Direction, Motion Design, Graphic design, Web Design
Role: Creative Direction, Motion Design, Graphic design, Web Design
The approach I took was to show someone “sharing their project” by holding a phone and moving through different room scenes. I wanted to give a motion demonstration of how simple it could be to enter and win.
This is the motion Instagram/Facebook story and Instagram feed. I wanted to show how the same concept but can executed two different ways but still maintain the same consistent message.
After the social media or email is visited and the viewer wants more info, the link takes them to this landing page where they can sign up and enter to win.
These are a few early designs I came up with before landing on the final concept. Instead of incorporating multiple images, I choose to simplify the design by having the hand holding the phone be the focus.