Objective: Design identity for educational learning company that teaches computer skills for ages 6 and above.
Role: Creative Direction, Motion Design, Graphic Design, Illustration
Role: Creative Direction, Motion Design, Graphic Design, Illustration
The identity is strong, simple and centers on the “&” symbol which is used to bring the words Point and Create together. Typography is set in the high-impact SignPainter for a playful touch, and the color palette is combination of light and dark blue, to represent confidence and professionalism of the brand.
Instead of simply using the "&" symbol in the logo, the "P" in point and "C" in create are combined to form the "&" sign.
