Objective: Create motion design for Pinterest encouraging customers to sign up for an appointment and take advantage of Floor & Decor’s free in store design services.
Role: Creative Direction, Motion Design, Graphic Design
Role: Creative Direction, Motion Design, Graphic Design
Instead of the traditional Pinterest size, using a max width video design was strategically meant to take over a majority of the viewers screen and grab their attention as they scroll through their feed. The finger popping out of the design and moving back and forth "talking" between two seemingly different Pinterest ads was the main disruptive element that was used in this design.
These are a few sketches I did to story board the concept. Especially when dealing with motion video, putting my ideas on paper helps to get a better understanding of what I want to accomplish and it also assures me and the client are both on the same page.