Objective: Create designs for social media and flooranddecor.com to promote the launch of the new durable thin tile brand Maximo ad campaign.
Role: Creative Direction, Motion Design, Graphic Design
Role: Creative Direction, Motion Design, Graphic Design
For the web banner, I took the "X" from the Maximo logo and made that the focal point. Then I incorporated some room scenes that featured the Maximo product to complete the design.
I took the same treatment I used for the web banner, by making also the "X" the focal point of the Instagram story and Pinterest ad.
These are a few of the early concepts I started with. I consistently kept the "Maximo" logo large for brand recognition but used different layouts for all of the concepts.