Objective: Create designs for Pinterest, Instagram, and Facebook to promote the Floor & Decor fall catalog launch.
Role: Creative Direction, Motion Design, Graphic Design
Role: Creative Direction, Motion Design, Graphic Design
For these motion designs for Instagram and Pinterest I incorporated the actual pages from the Fall catalog to give viewers a preview of what’s to come when they view the catalog online or place an order for the print version.
Along with showing pages from the catalog in the page flipping motion, I wanted to make sure I highlighted some products from the catalog at the bottom of the design.
These are a few of the early designs I started with for the campaign. In all the versions I kept the catalog as the main focus but the layout and copy changed in a few instances.